Vendor monies that support reseller sales are big business. US-based research conducted in October 2018 estimates that, at top performance levels, distributors, dealers, and retailers use $600+ Billion (USD) in vendor funds. Projections from the EU find that approximately €500 Billion (EU) in vendor funds are similarly spent. These vendor funds are found as four primary types including: SPAs - Special Pricing Agreements used by sales to compete with a competitor’s special pricing to a...
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