The rise of Amazon Business has B2B distributors rattled. To compete, B2B wholesale distributors should focus on the things Amazon can’t provide—using the Deal Economy as fuel. Amazon Business has posed a growing threat to B2B distributors since its launch in 2012. Gross merchandise volume at the ‘Everything Store’s’ B2B division has increased 10x in two years, from $1bn in 2016 to $10bn in 2018. Bank of America estimates it will further triple by 2023, to $33.7bn. With the rise of Amazon...
↧